Design strategy is a systematic and intentional approach to creating solutions that meet specific objectives. It involves analyzing the goals of a project or organization, understanding the needs of stakeholders and developing a plan to create solutions that are effective, efficient and sustainable.

Data-driven design is the practice of basing your design decisions on data rather than intuition or personal preference. It requires an ongoing commitment and understanding of the value of this data, to the point where the entire design process is structured around obtaining and analyzing research.